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Marketing Associate

Ranomics is a venture-backed Toronto start-up developing novel functional genomics platforms for drug discovery and genomic research. We are looking for brilliant marketing experts to join our growing team in Toronto’s Discovery District. Working alongside the business development team at Ranomics, the candidate will play a pivotal role in planning and executing digital marketing campaigns.

Tasks and Responsibilities
  • Develop a digital lead generation platform for customer acquisition strategies.

  • Generate creative, unique and engaging content to enable effective SEO and email marketing campaigns.

  • Launch and optimize digital marketing campaigns across multiple online channels.

  • Use hypothesis and data-driven approaches to determine best practice.

  • Identify, record and report on KPI's for digital campaigns and translate insights into actionable plans for ongoing campaign improvement.

  • Optimize online content to ensure high quality traffic is generated and converted into leads.

  • Establish a strong web presence.

  • Test new marketing channels and customer acquisition strategies.

Minimum Qualifications
  • 2+ years experience in marketing, branding and/or growth hacking

  • Well versed in Google Adwords, Google Analytics and Google Keyword Planner.

  • Able to get people excited about new products and services.

  • Working knowledge of multiple digital media platform and best-in-class tools.

  • Can generate creative and captivating digital content.

Preferred Qualifications
  • Background in life sciences and biology

  • Graphical design and content generation

  • Previous start-up and entrepreneurial experiences

  • Competitive Salary

  • Participation in the ESOP (Employee Stock Option Plan)

  • Flexible Health and Lifestyle benefit accounts

  • Lots of other great perks!

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